Thursday, March 10, 2011

Pizza Moments in Hollywood #1: Pizza as a Goof on Product Placement

Wayne’s World (USA, 1992). Totally excellent product placement! Public-access TV star Wayne Campbell (Mike Myers) hits the big time when his talk show moves up from his parents’ basement to a slick Chicago studio. But when a sleazy producer (Rob Lowe) suggests that the show’s sponsor get prime camera time, Wayne says he refuses to sell out. “That’s where I see things a little differently,” Wayne explains, as he raises the lid of a Pizza Hut box so its logo sits centered on-screen. “Contract or no, I will not bow to any sponsor,” he continues, posing with a slice.

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